Selected UX design projects with my involvement and examples of customer/user-centered design practices from my extensive background in business.
ONE-DAY ENTERPRISE CHALLENGE: Multiplier CRM
12 30 DAY ONE One page user flow diagram received. 16 45 DAY TWO Defined a proto-persona, wrote a user story, sketched user flows and screen and programmed an interactive prototype for rapid user engagement and feedback.
IOT APP DESIGN: Flyte Bike LLC (2017)
Lean UX design for a start-up IoT company. MVP collaboration, Rapid prototyping (Axure), UI design, and graphic design.
SOCIAL MEDIA NETWORKING: RealSocial
Application of all phases of user-centered design from problem identification to prototyping and user testing. Involvement: UX Designer (Team of One)
LIFESTYLE APP: Rushipe
Application of all phases of user-centered design from problem identification to prototyping and user testing. Involvement: UX Designer (Team of Three Designers)
HIGHER ED ON-LINE MARKETING: UCLA
Performed market and usability assessments. Re-designed on-page graphic and semantic elements to enhance findability and conversion.
NON-PROFIT'S FIRST WEBSITE: American Wind Symphony
Inventoried and classified existing off-line content. Established architecture for presentation of historical information and current performance activities.
FLOW ANALYSIS FOR DIGITAL AGENCIES: Deloitte Digital
A simple comparative analysis and assessment of navigation and flow between three digital agencies: Deloitte Digital, PwC Digital Services and Accenture Digital.